The Challenge
Turning a nutrition message into an engaging campaign film
Phenix Poultry needed an OVC that could promote the "One Egg a Day" message with energy, credibility, and public appeal. The campaign also needed to connect healthy nutrition with the visibility of Rangpur Riders during the BPL tournament.
Our Approach
Building the OVC around sports, nutrition, and clear storytelling
1
Campaign Direction
- Framed the "One Egg a Day" idea around simple, memorable nutrition communication.
- Used the BPL context and Rangpur Riders presence to make the message more engaging.
2
OVC Production
- Produced visual scenes that connected the brand, players, and campaign message.
- Built a polished production flow suitable for audience-facing campaign use.
3
Storytelling Finish
- Shaped the final OVC with clear pacing and campaign-focused messaging.
- Prepared the output to support Phenix Poultry's healthy nutrition promotion.
The Results
Healthy nutrition campaign story
- Produced the "One Egg a Day" OVC for Phenix Poultry.
- Featured Rangpur Riders players during the BPL campaign context.
- Presented healthy nutrition through a more engaging visual story.
- Delivered a campaign-ready OVC directed by A.B. Siddiki.
Testimonial
“The production gave the campaign a strong visual shape and helped present the nutrition message in a way audiences could connect with.”
Phenix Poultry
Campaign Production Partner